Dance With Madhuri (DWM) premier dance academy by Madhuri Dixit Nene has joined hands with BookMyShow, to expand its dance e-learning offerings to dance lovers across the country. Currently, DWM offers its online dance courses via its standalone web/mobile apps and 4 DTH TV networks. This strategic association with BookMyShow is a step forward in reaching out to a wider user base. The initiative, which will kickstart from July 1st, 2020, will empower users to learn dance from the best choreographers & experts including Madhuri Dixit Nene.
After seeing the exponential growth globally, especially in this period of lockdown, DWM, one of the leading e-learning platforms has rolled out a lot of add-on free classes and activities to keep its users engaged from the safety of their homes. Through this association, users across age groups can choose to learn dance from a wide range of forms such as Kathak and Hip-hop, amongst others.
Madhuri Dixit said, “With the ongoing global lockdown & social distancing, we didn’t want people losing an opportunity to learn something new. Hence, we teamed up with BookMyShow to empower everyone with dance”
“We are excited to partner with ‘Dance With Madhuri’ to cater to millions of our users during this period. This association is an extension of our wide range of in-home entertainment offerings and we are happy to bring a compelling dance property helmed by the dancing icon Madhuri Dixit Nene, for our users across age groups”, says Albert Almeida, COO – Live Entertainment, BookMyShow.