Jimmy Choo, Rhea Kapoor

Jimmy Choo launches their most awaited ‘The Core Collection’ with a digital content association with Rhea Kapoor

3 core pillars of the collection: CRYSTAL – PEARL – MONOGRAM

Introduced for 2021, the Core collection is a seasonless permanent collection of new and iconic styles that lay the foundations for a modern accessory wardrobe addressing every function from day to night, formal to the casual, city to beach. Defined as three distinct design pillars embodying the creative essence of the brand – Pearl, Crystal, and Monogram. The Core collection offers signature glamour every day – anytime – anywhere.  

“To me, glamour is an attitude, a sense of confidence that’s not limited to a time or a place. The Core Collection pinpoints the fundamental visual DNA of our brand with three distinct identities that we will reinforce and return to every season. A distillation of our essence. It’s who we are. The Core  Collection offers glamour every day – anytime – anywhere.” Sandra Choi, Creative Director 

CRYSTAL 

The Crystal has been with Jimmy Choo since the very beginning – it underscores Jimmy Choo’s multi-faceted identity, the brand as a jewel in and of itself. Capturing light, refracting, reflecting,  crystal is like a self-contained spotlight. The signature C-shaped Crystal buckle is played with for the evening and for the day, existing 24/7 in the wardrobe of the Jimmy Choo muse. 

PEARL 

The timeless elegance of the Pearl is modernized in exaggerated proportions punctuating the product in playful applications including heels, flats, sandals, handbags, and clutches. 

MONOGRAM 

A 21st-century emblem, the Monogram is a celebration of the identity of the brand. The interlinked  JC logo has evolved into a signature repeat print. Explored through techniques of jacquard weaving and embossing on leather, giving a confident and elevated hallmark across both casual and formal styles.

New styles will be added and evolved each season, refining and defining a vocabulary of future classics making it the definition of a 24/7 assortment. 

To launch The Core Collection, the campaign presents the versatile personalities of the Crystal, Pearl, and Monogram pillars in a series of confident, glamorous, and playfully daring poses. The accessories are the lead protagonist documented throughout 24 hours of style. 

The Core Collection is available at Jimmy Choo stores globally and at JIMMYCHOO.COM

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