Why is it a perfect gifting option for this Valentine’s Day
Jatin Gujrati, Business Head, Vedix says
‘Vedix is the perfect gifting option for this Valentine’s Day because we have introduced natural & Ayurvedic kits for the face (Vedix Glow Face kit), body (Vedix aromatic bath ritual kit), and Hair (Bhringadi Hair Kit). The kits contain interesting products like face rollers, brightening masks, glow oil, scrubs, and more. All the products are approved by Ayurvedic doctors and are free of toxic ingredients. So gift your near and dear ones a beautiful glow this Valentine’s Day’.
Vedix is an Ayurvedic beauty & wellness brand that provides customized Hair, Skincare Beauty regimes. Vedix’s unique proposition is to curate products to suit each individual’s body characteristics, as identified by their doshas. The core of Vedix is the Tridosha theory of Ayurveda. Every person is born with their unique set of Doshas (Vata, Pitta, and Kapha) that make their Prakuriti, and true Ayurvedic solutions are customized to address each individual’s uniqueness. It seeks to achieve this by understanding one’s Prakuriti and skin/hair/body concerns through a questionnaire and then leveraging machine learning and artificial intelligence-driven technology to craft individualized products. It endeavors to leverage inherent customization in Ayurveda and AI and break the notion of one size fits all, as well as the vicious cycle of trial and error that leads to unsatisfactory results. It is the first and only one working at providing customized Ayurvedic solutions in this space.
Over the last few years, Vedix has created a dominant position in the Indian D2C haircare market with its range of customized Ayurvedic oils, serums, and shampoos. It is also India’s first skincare brand to launch a 100% edible grade non-foaming cleanser made with high-quality ingredients. Vedix aspires to evolve the brand that continues to innovate in the area of modern Ayurveda. The Company has launched a range of products in new categories and is available on Amazon, Tata Cliq, Trell, Flipkart, Myntra, and Purplle.